Most people are surprised to find out that hypnosis is actually a normal state of mind that every person experiences almost every day of their lives. While it may conjure up images of mind control or a loss of awareness, clinical studies have shown that people can achieve a greater awareness of their environment during hypnosis. Hypnosis is an extremely efficient state of mind artists and athletes refer to as 'being in the zone.

Hypnotherapy, then, is getting into that state of mind on purpose and using it for some pre-selected reason. The American Medical Association, American Psychological Association, and the American Dental Association have all formally recognized the value and benefits of hypnotherapy and its applications.